Here are ten tips on how to successfully implement branding for your Cannabis business.

1. Start by defining your brand.

Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your cannabis business, connect with your customer base and differentiate you in the market at your cannabis store.

2. When building your brand, think of it as a person.

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a cannabis business brand it’s vital to have that understanding.

3. Consider what is driving your cannabis business.

What does it believe in, what is its purpose and who are its brand heroes. These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

4. Aim to build long-term relationships with your customers.

Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding – be clear who your company is and be true to the values that drive it every day.

5. Speak to your customers with a consistent tone of voice.

It will help reinforce the cannabis store‘ character and clarify its offering so customers are aware exactly what to expect from the product or service.

6. Don’t repeat the same message in the same way over and over again.

Alternatively, aim to make your key messages work together to build a coherent identity.

7. Don’t try to mimic the look of chains or big cannabis business brands.

Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.

8. Be innovative, bold and daring – stand for something you believe in.

Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding.

9. Always consider your branding when communicating with customers.

Don’t lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.

10. The old way of stamping your logo on everything won’t cut it.

The future of branding is fluid and engaging – respect your customers’ intelligence by not giving everything away up front. Generate some intrigue and allow them to unearth more about your cannabis store brand for themselves. This is the way to foster ambassadors who revel in telling other people what they have discovered.

 

  1. Text:+1(248) 206-8143….. Top shelf indoor medical marijuana,Distillate Carts,Harshish ready to go. We have 15 different strains. We have been in the business for approximately ten years now but been growing for about 18 years. We carry both sativa and indica strains. We have Chocoloupe, Strawberry Cough, Ak-47, Bubblegum,Purple-Skunk, Master Kush, Purple Haze,Banana , OG Kush, Fruity Chronic Juice,Cartridge ,Wax ,Distillate Vape pens,Hash oil, Concentrate, MOB and Edibles. Other strains soon to come. We only ship. Fully trustworthy, insured, and have references upon request. We try to sell only bulk but our prices are as follows. 1 Pound – $1500. 2-3 Pounds – $2700 each. 4 Pounds – $3500 each. Ounces are $300 each.

    Contact via detail below:

    Text:+1(248) 206-8143

    kik ID: ….. 420topbrokers

    Wickr id: topbrokers

    Website:http://420vendorestore.com

    AVAILABLE HASHISH AS WELL:

    Jack Herer Pressed Hash
    Blueberry OG CO2 Hash
    Moroccan Primero Hash
    Moroccan Caramelo Hash
    Yellow Lebanese Hash

    Please let us know if you would like it broken down in any other way. We prefer that you respond by text or call only. This is how we can more easily keep track of our clients do to the large volume. Serious inquiries only please.

    We do offer discreet shipping to all states. Packages are Discreetly Packed in a double Vacuum Seal. double vacuum sealed containers to conceal smell and disguised packaging to eliminate any possibility of suspicion. No cannabis related information will be found on the package.

    Contact via detail below:

    Text:+1(248) 206-8143

    kik ID: ….. 420topbrokers

    Wickr id: topbrokers

    EmailL: sales@420vendorestore.com

    Website:http://420vendorestore.com

  2. […] Top tips for branding your cannabis business. […]

Leave a Reply